SolutionsRetention
The second order, briefed as carefully as the first
hypjam briefs the how-to, the onboarding, the 'day 21' nudge and the FAQ answered by a person, casts creators who use the product, and cuts it for email, your site and the feed. Your team keeps the CRM.
Ships to
- + your own site
Everyone briefs for the first purchase. Almost nobody briefs for the second.
On hypjam the post-purchase flow is treated as a content calendar: what a customer needs to see on day one, day three and day twenty-one. Four services make that a set of videos rather than a plain-text email.
14 days
From a signed brief to your first cuts
1 contract
One invoice, every creator and editor behind it
6 videos
The smallest monthly package, enough for a first flow
The services behind it
The services behind retention.
Each one is a service on its own. Together they cover what a customer sees after the order, who says it, how it is cut, and where it is allowed to run.
- 01Briefing & scripts
Maps the post-purchase flow into a brief: what to show on which day.
Service page - 02Casting & roster
Casts creators who actually use the product, for how-to and honest FAQ.
Service page - 03Editing & captions
Cuts for email, your site and Shorts, where retention content actually runs.
Service page - 04Usage rights
Licenses the videos for email, site and CRM use, in writing, for the term.
Service page
The brief is the post-purchase flow, day by day.
A retention brief starts with the customer's calendar, not the brand's. What arrives with the order, what people get wrong in the first week, when they would reorder if reminded. Each moment becomes a video with a job, and the tracker shows the whole flow.
Moments, not months
Day one: unboxing and set-up. Day three: the how-to for the thing people get wrong. Day twenty-one: the reorder, said by a person. The brief names each moment and its video.
Written from support tickets
The best retention scripts are already in your inbox. The brief mines the questions customers actually ask and answers them on camera.
Tracked live
The flow sits on the live tracker. You can see which moment is cast, shot and cut without asking.
Cast people who use the product, because a how-to has to be true.
An onboarding video from someone who has never opened the box is a demo. Retention creators are cast from the roster for genuine use and for the tone your customers trust after they have paid. You approve the shortlist, as always.
Cast for use, not reach
Follower count is irrelevant here. The roster is organised by what people actually use and film, so a how-to is delivered by someone who knows the product.
Honest by design
A retention video that oversells creates a return. Creators are briefed to show the real routine, including the bit that takes practice.
Paid by us, once
Creators are paid out of your package fee on a set schedule. One contract, one invoice.
Cut for where retention content actually runs.
An email needs a thumbnail with a play triangle and a fifteen-second cut behind it. A product page needs a looping how-to without sound. Shorts needs the hook in the first frame. The editor cuts each moment for its channel, captions burned in.
Email, site, feed
Each video is delivered in the versions the flow needs: a short cut with a still for email, a silent loop for the site, a native vertical for Shorts and Reels.
Captions always on
Most retention video is watched with the sound off, in an inbox or on a product page. Captions are burned in and kept clear of any player controls.
One revision round, included
Included on every package. Usually spent on the how-to's step order, because customers notice.
Licensed for email, site and CRM, in writing, for the term.
Retention content runs in places a standard creator licence does not always name: an email flow, a product page, an app screen. The usage rights are written for those channels before the shoot, so nothing has to be pulled from a flow six months in.
Channels named in the licence
Email, your site, your app, your CRM, organic and paid. The agreement with the creator lists where the video may run, and for how long.
Windows that fit a flow
A post-purchase flow runs for as long as customers keep buying. Longer usage windows are scoped in the brief, not renegotiated later.
The paperwork is ours
Signed creator releases, the licence, the term. One contract with hypjam covers all of it; you never chase a creator for a signature.
Built for the problems a retention flow actually has.
Not another welcome email. hypjam is built around the box that arrives without instructions, the plain-text nudge nobody opens, and the licence that never mentioned email.
The box arrives, the video does not
Set-up is the moment most products are abandoned. A day-one how-to from someone who uses it is the cheapest retention there is.
The nudge nobody opens
A plain-text reorder email is easy to ignore. A person on camera saying 'this is the point where I run out' is not.
The FAQ that reads like a manual
Customers ask the same twelve questions after buying. Each one is answered on camera in a creator's voice, once.
The licence never said 'email'
A creator video pulled from a flow because the rights were for 'social' is a retention problem. Channels are named in the licence before the shoot.
How it runs
From the order confirmation to the second order.
- 01
The flow is mapped
Day one, day three, day twenty-one. The brief names each moment, its job and its channel, from your support inbox and your CRM.
- 02
Cast for use
Creators who actually use the product, approved by you, briefed to show the real routine.
- 03
Shot and cut per channel
Directed on their phones, then cut for email, the site and Shorts, captions burned in.
- 04
Licensed and delivered
Usage rights naming every channel, in writing, for the term. The videos drop into the flow and stay there.
Under the hood
Briefed from the inbox, licensed for the flow, cut for the sound off.
The details a CRM lead asks about before putting video in a lifecycle flow.
Turnaround
14 days
From a signed brief to first cuts. A first flow of six videos fits inside one starter month.
Channels
Named in the licence
Email, site, app, CRM, organic and paid are listed in the creator agreement before the shoot, with the window.
Versions
Per channel
Short cut and still for email, silent loop for the site, native vertical for Shorts and Reels. Delivered together.
Captions
Always on
Burned in, high contrast, clear of player controls, because most of this is watched with the sound off.
Paperwork
One contract
One contract, one invoice. Releases and licences with creators are ours to hold; you never chase a signature.
Data
UK GDPR
Customer questions used for scripts are anonymised before they reach a creator. Creator and client data is handled under UK GDPR.
Rights and safety“We started hypjam because brands kept hiring creators one by one and nobody was directing the work. We treat UGC like a production: one brief, one team, a script before anyone films, an edit built for the feed.”
Avi Aggarwal
Founder, hypjam
FAQ
Questions CRM leads ask first.
Can creator video run in our email flows?
Yes, and the licence says so. Email, site, app and CRM are named channels in the creator agreement, with a usage window scoped in the brief.
How many videos is a first retention flow?
Six is usually enough: set-up, the how-to for the thing people get wrong, two FAQ answers, the reorder nudge and a 'what to try next'. That is one starter month.
Do the videos need sound?
No. Every cut is delivered with captions burned in, and the site version is a silent loop.
Can our own customers appear?
If they agree to be briefed, directed and released like any creator, yes. Roster creators who already use the product are usually quicker and just as believable.
What happens to our support data?
Questions are anonymised before they reach a writer or a creator, and nothing personal leaves your systems. Data handling is under UK GDPR; the privacy policy says how.
Show us the post-purchase flow.
Book a thirty-minute call. Bring the flow and the support inbox; we will come back with the six videos it is missing.
