ServicesReporting
Where it is, and what worked, without asking
Two questions every brand asks an agency: where is it, and did it work. hypjam answers the first with a live tracker you can open any time, from brief to delivery, and the second with a written debrief after each batch runs, read by hook, creator and format, and carried into the next brief.
Ships to
- + your own site
A tracker during the sprint, a debrief after it, and a next brief that starts from both.
1
Live tracker per brand, open any time
14
Days from a signed brief to your first cuts
4
Questions every debrief answers, from what ran to what next
3
Reads per batch: hook rate, hold rate, cost per result
A tracker you do not have to ask for.
Every brief has a live page: brief, casting, releases, shoot, edit, delivery, each with a status and a date. You open it when you want to know where things stand, and you never send the 'any update?' email.
Six stages, dated
Brief agreed, creators approved, releases signed, shoot logged, cut delivered, files shipped. Each with the day it happened or the day it is due.
Your approvals in it
Shortlists to approve, cuts to review and notes to leave live on the same page, timecoded.
Day of fourteen
The sprint counter is on the header. If a stage is going to slip, the tracker says so before the day does.
Read by hook, not by video.
A weak hook rate points at the opening line, not the product or the creator. Because hooks are shot as separate takes, the debrief can read the three-second view rate per hook and say which patterns held for your brand.
Hook rate per opening
The three-second view rate, by hook number and pattern, from your ad account's own reporting.
Hold rate to the call to action
Whether the middle dragged. Read per beat where the cut allows it.
Cost per result decides
Add to cart, purchase, install, whichever is yours. The number that actually decides what scales.
A grid, so you know what you actually tested.
Three hooks, three formats, three creators is a 27-cell grid. You do not shoot all 27; mapping it shows which combinations were tested and stops the next brief re-testing the same creator against the same hook by accident.
Hooks × formats × creators
Every batch is plotted on the grid before it ships, so the debrief reads against a plan rather than a pile.
One variable at a time where possible
Same creator, different hook; same hook, different creator. So the win is credited to the right thing.
Gaps become the next brief
Empty cells on the grid are the first candidates for the next round.
Written down, once, after the batch runs.
The debrief is a short written document, not a dashboard you have to interpret: what ran, what held, what did not, and what we would brief next. It arrives after a few days of spend, not after the first strong afternoon.
After a few days, not hours
A single 'winning' video is treated with scepticism until it has held over days of spend.
Four sections
What ran, what held, what did not, what next. Two pages, with the grid attached.
A monthly call on Growth packages
On Growth and always-on packages the debrief is walked through on a call each month.
Read from your numbers, kept in your account.
We read performance from your own ad account's reporting, with access you grant and can remove. hypjam does not run its own tracking, does not add pixels, and does not keep your results after the engagement ends.
Your ad account is the source
TikTok Ads Manager and Meta Ads Manager reporting, read with the access you give us.
No trackers of ours
No pixels, no analytics, no third-party dashboards holding your data. Our own site runs no trackers either.
Access you can remove
Reporting access is granted per account and removed when you say, or at the end of the engagement.
Fed into the next brief.
A debrief that ends in a folder was a report. Ours ends in the next brief: the winning hook patterns, the creators who held attention and the formats that earned watch time are the starting point for round two.
Winning creators booked first
The creators whose cuts held are booked for the next brief before the roster is widened.
Patterns carried, patterns dropped
The next eight hooks lean on what held for your brand and stop writing what did not.
Losers retired, budget moved
Our read on what to run where, with what to pause, so spend goes behind what is working.
Built for the problems reporting actually has.
Not a dashboard. hypjam's reporting is built around what brands actually suffer: chasing for updates, judging on vibes, crediting the wrong thing, and a report nobody acted on.
'Any update?'
The email nobody enjoys sending or receiving. The tracker shows every stage with a date, and it is open to you all sprint.
Judged on vibes
A video that 'feels good' is not a low cost per result. The debrief reads hook rate, hold rate and cost per result from your account.
The wrong thing got the credit
Was it the hook, the creator or the format? The test grid isolates one variable where it can, so the win is credited correctly.
A report nobody acted on
Ours ends in the next brief: which patterns to carry, which creators to rebook, where to move spend.
How it works
From a signed brief to a next brief in one loop.
- 01
The tracker opens
Day one of fourteen. Brief, casting, releases, shoot, edit and delivery, each dated as it happens.
- 02
The batch ships
Files by placement, plotted on the hooks × formats × creators grid so the test is a plan.
- 03
It runs, then we read
After a few days of spend: hook rate, hold rate and cost per result from your ad account, by hook and creator.
- 04
The debrief becomes brief two
What held is carried, what did not is dropped, winning creators are booked first.
Under the hood
Built for a sprint, not adapted to it.
Everything in the reporting is tuned for a fourteen-day cycle, a paid-social account that punishes repetition and a brand that needs to decide, not admire.
Tracker
Live, per brand
Six stages with status and date, approvals and timecoded notes on the same page, a day counter on the header.
Source
Your ad account
Read from TikTok and Meta ads reporting with access you grant and can remove. No pixels or dashboards of ours.
Reads
Three
Hook rate per opening line, hold rate to the call to action, cost per result. The last one decides what scales.
Method
A test grid
Hooks × formats × creators, plotted before the batch ships, one variable isolated where possible.
Format
A written debrief
What ran, what held, what did not, what next, after a few days of spend. Walked through monthly on Growth packages.
Data
UK GDPR handling
Reporting access is per account and revocable. Results are not kept after the engagement, and our site sets no cookies.
Rights“We started hypjam because brands kept hiring creators one by one and nobody was directing the work. We treat UGC like a production: one brief, one team, a script before anyone films, an edit built for the feed.”
Avi Aggarwal
Founder, hypjam · London
FAQ
Questions brands ask about reporting.
How do we know where things are?
Open the tracker. Every brief has a live page with six stages, each with a status and a date, plus your approvals and notes. You never have to ask.
What do you measure?
Hook rate (the three-second view rate) per opening line, hold rate to the call to action, and cost per result. Read from your own ad account, by hook, creator and format.
Do you run the ads?
Not as standard. We make the ads, set up whitelisting and read the results from your ad account. If you want media buying we will say who we would recommend rather than pretend it is our craft.
When does the debrief arrive?
After a batch has run for a few days of spend, not after its first strong afternoon. It is written down: what ran, what held, what did not, what next.
Is there a monthly call?
On Growth and always-on packages, yes: the debrief is walked through each month and the next brief is agreed on the same call.
Do you keep our data?
No. We read from your ad account with access you grant and can remove, we add no pixels or trackers, and results are not kept after the engagement ends.
See the tracker and a debrief.
Book a call and we will show you a sprint page and a written debrief, so you know what you will get before the first brief.
