ServicesUsage rights
The rights to run it, in writing, before it is shot
'Usage rights included', with no platforms and no duration, is the single most common cause of a billing dispute. hypjam writes the scope, the named platforms and the number of days on the brief and in every creator's signed release, before filming. Organic and paid use are included as standard for the term of your package.
Ships to
- + your own site
Scope, platforms and days on the brief and in the release, then the shoot.
1
Signed release per creator, before filming
6
Platforms named, never 'social media'
2
Uses included as standard: organic and paid
Day 1
Renewal price on the agreement from the start
Scope, spelled out three ways.
Organic only, paid whitelisting, or a full off-platform buyout: three different things that need three separate lines. The release says which you have, and the brief says the same.
Organic
The creator posts, or you post to your own accounts. No ads manager involved.
Paid
The file runs as an ad from your handle, plus Spark Ads or partnership ads from the creator's, if agreed.
Off-platform
Landing pages, email, retail screens, decks, other creators' content. Listed when you need it; a different price when you do.
Platforms by name.
'Social media' is not a platform. TikTok, Instagram, Facebook, YouTube Shorts, Snapchat and Pinterest each have their own authorisation mechanics, and none of them cover off-platform use automatically. The release lists the ones you have, one per line.
Six placements, listed
TikTok, Instagram Reels, YouTube Shorts, Snapchat, Pinterest and Meta ads. Tick the ones on the brief.
Your site as a line
Running the video on your own site or in email is off-platform use, and it is written in if you want it.
Nothing implied
A platform not on the list is not covered. Adding one later is a short addendum, not an argument.
A number of days, and what happens on the last one.
A start date, a number of days and what happens at the end: it stops, or it renews at a price already on the agreement. The window is agreed in the brief: a fixed number of days for a single brief, longer for always-on creators, and perpetual rights are a separate line at a separate price.
Dated from first use
The window starts when the ad first runs, not when the file was delivered, and the date is on the tracker.
Renewal priced in advance
What it costs to extend is on the release from day one, with a reminder before the window closes.
Perpetual as its own line
In-perpetuity rights are possible. They are quoted separately and never implied by a standard usage fee.
A licence, from a creator who was told the rate.
Most UGC agreements license the footage rather than transfer copyright, and ours say so plainly. The creator knows the rate and what it covers before the shoot, which is why the release is signed before the first take and never renegotiated after a good one.
Licence, not transfer
You hold a licence to use the footage in the agreed scope; the creator keeps their copyright. The release says which, in one line.
Rate and scope agreed first
The fee for the usage window is agreed with the creator when they are cast, and paid by us out of your package.
Notice before revocation
If a creator needs to pull access early, the release requires notice, so a campaign is never switched off overnight.
The same words on the brief and the release.
Rights go wrong when the brief says one thing and the creator's contract says another. Ours are written from the same source: the usage block on the brief is the usage block in the release, and both are on the tracker.
One usage block
Scope, platforms, duration, whitelisting and renewal, written once and copied into both documents.
Visible to you
Every release for your brief is listed on the tracker with its status: sent, signed, window open, reminder set.
Changes as addenda
A new platform or a longer window is a short signed addendum to the release, not a rewrite.
Disclosure and data, handled with the rights.
Running UGC in the UK means saying it is an ad where the rules require it, and holding the creator's and your details properly. The release covers the paid-partnership label and caption disclosure; our privacy policy covers the data.
Labelled as an ad
The creator agrees to the platform's paid-partnership label and the caption disclosure the ASA and CAP Code expect.
Claims as checked
What the creator may say about the product is what was checked at the brief. The release references the must-say list.
UK GDPR handling
Names, contact details and footage are held under our privacy policy. We do not sell or share them.
Built for the problems usage rights actually have.
Not a paragraph at the bottom of an email. hypjam's rights are built around the ways they fail: no platforms named, no end date, a creator who was never told the rate, and a brief that says something different from the contract.
'Social media', no platforms named
Each platform has its own mechanics and none cover off-platform use. Ours list the placements one per line, and your site if you want it.
No end date, no renewal price
An open-ended window is a dispute waiting to happen. Ours run from first use for a number of days with the renewal price written in.
The brief and the contract disagree
Two documents written on two days by two people. Ours copy one usage block into both, and the tracker shows the same words.
A creator who did not know the rate
A release signed after a good take gets renegotiated. Ours are agreed at casting and signed before the first take.
How it works
From a brief to a signed release in one document.
- 01
The usage block is written
Scope, platforms, duration, whitelisting and renewal, on the brief, agreed with you.
- 02
The creator is told the rate
At casting, with what it covers. Paid by us out of your package once a video is approved.
- 03
The release is signed
The same usage block, signed before the first take, with notice terms and the disclosure agreed.
- 04
The window runs
From first use, for the number of days, with a reminder before it closes and a renewal price already on file.
Under the hood
Built for the agreement, not adapted to it.
The unglamorous parts are the point: named platforms, a number of days, a rate the creator knew, and one set of words in both documents.
Scope
Three lines
Organic, paid and off-platform, each on its own line. Organic and paid are included as standard for the package term.
Platforms
Named
TikTok, Instagram Reels, YouTube Shorts, Snapchat, Pinterest and Meta ads, ticked per brief, plus your own site when written in.
Duration
Days, from first use
A number of days with a start date, a reminder before expiry and a renewal price on the release from day one.
Form
Licence
A licence in the agreed scope, not a copyright transfer, with a notice period before any early revocation.
Consistency
One usage block
The brief and the creator release carry identical usage wording and both are visible on your tracker.
Safety
Disclosure and UK GDPR
Paid-partnership labels and caption disclosure agreed in the release; personal data held under our privacy policy.
Rights“We started hypjam because brands kept hiring creators one by one and nobody was directing the work. We treat UGC like a production: one brief, one team, a script before anyone films, an edit built for the feed.”
Avi Aggarwal
Founder, hypjam · London
FAQ
Questions brands ask about rights.
Who owns the videos?
You hold a licence to use them in the agreed scope, on the named platforms, for the number of days on the release. The creator keeps their copyright. The release says so in one line.
Are paid usage rights included?
Yes. Organic and paid use are included as standard for the term of your package. Off-platform use, longer windows and exclusivity are separate lines with their own price.
How long do the rights last?
The number of days on your brief, from first use. The window is agreed in the brief; always-on creators run longer with a renewal review. Perpetual rights are quoted separately.
What if we want to keep running a winner?
You renew at the price that has been on the release since day one. A reminder comes before the window closes so nothing lapses mid-flight.
Can we use the footage on our website?
Yes, if it is written in. Your site and email are off-platform use, and they are a line on the brief and the release rather than an assumption.
Is this legal advice?
No. It is how hypjam writes its own briefs and releases. Once real budget or exclusivity is on the table, have your own lawyer read the agreement.
Read the release before you sign anything.
Book a call and we will send you the usage block we would write for your brief, so you can see the scope, the platforms and the days before the shoot.
