Agency

The London UGC agency behind the creators.

hypjam is a UGC agency in London. We brief, cast, direct and edit creator ads, rather than handing brands a list of creators and hoping.

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The five parts of the agency, as drawn on the home page.

Based inLondon
FounderAvi Aggarwal
RosterMostly remote, mostly UK
Contacthello@hypjam.com

The story

Treat UGC like a production, not a marketplace.

Avi Aggarwal started hypjam in London after watching the same thing happen on repeat: brands hiring individual creators one by one, getting inconsistent briefs, inconsistent quality, and no one actually directing the work.

The idea was simple. Treat UGC like a production, not a marketplace. One team handles the brief, the casting, the script, the shoot notes and the edit, so the creator is only focused on delivering a great take, not guessing what the brand wants.

hypjam is built around that idea: direction first, creators second, brand deck never. It is still early days, and the team is growing around the same principle Avi started with. The work should look like it was directed, because it was.

The method

Every brief runs the same way.

A specific brief, creators cast for fit rather than follower count, a script before a single frame is shot, and an edit built for the platform it is landing on. One contract, one team, and a live tracker so you are never asking where it is at.

  1. 01A specific briefGoals, offer, voice and cleared claims written down before anything else happens.
  2. 02Cast for fitCreators shortlisted from our roster against the brief, and approved by you before they film.
  3. 03Script before frameEight hooks, then a locked script, then the shoot. Never the other way round.
  4. 04Edit for the platformPacing, captions and sound cut for TikTok, Reels or Shorts, not one file for everywhere.
  5. 05One contract, one trackerCreators and editors paid by us, and every video's status visible to you without asking.

Who does what

Four roles on every brief.

  1. 01Creative directorOwns the brief and the hook: the person making sure every video has a clear idea before anyone presses record.
  2. 02Producer and castingMatches the right creator to the right brief and keeps the sprint on schedule, from first call to final delivery.
  3. 03EditorTurns raw phone footage into a platform-native cut: pacing, captions and sound built for how people actually watch.
  4. 04StrategistReads what is performing and feeds it back into the next brief, so round two is sharper than round one.

What we hold to

Five things we will not trade.

  1. 01Direction over discoveryWe are not a search engine for creators. We are the people briefing, shooting and editing the work.
  2. 02One team, one contractNo juggling five separate creators and three invoices. One point of contact, start to finish.
  3. 03Honest about what is illustrativeWe will not invent results to make a story look better. Numbers are labelled for what they are, and empty slots stay empty until they are real.
  4. 04Creators are collaboratorsBriefed properly, paid properly, treated like the talent they are, not a vending machine for content.
  5. 05The work should look directedBecause it was. Every video starts as a script and ends with an edit, not a hope.

Founder

“We started hypjam because brands kept hiring creators one by one and nobody was directing the work. We treat UGC like a production: one brief, one team, a script before anyone films, an edit built for the feed.”
Avi AggarwalFounder, hypjam
Line drawing of hypjam's two-building HQ

Work with the agency.

Whether you are a brand or a creator, get in touch and we will walk you through how it works.

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