ServicesEditing & captions
Cut for the platform it is going to, not for polish
Over-editing is the fastest way to make UGC look like an ad again. hypjam's edits are light where they should be and precise where it matters: the hook joined to the beats, dead air gone, captions burned in, sound and pacing set for the placement. One full revision round is included on every video.
Ships to
- + your own site
One shoot, several cuts, each one native to where it runs.
1
Full revision round included per video
9:16
Vertical, native to every placement
6
Placements we cut for
1
Hook and one full edit for every video
The first cut is built from the picks.
The edit opens with the shot log, not a folder. The director's picks for each hook and beat are already marked, so the first cut is assembled from the best takes and comes back close to final.
Log in, cut out
Every clip is named by hook or beat and take. The editor assembles the picks first and only goes looking when a beat needs a different reading.
Hook joined to beats
The shortlisted hook is cut onto the five beats. A second hook makes a second ad from the same body.
Dead air out, rhythm kept
Pauses trimmed, restarts removed, the creator's rhythm left alone. It should still sound like a person.
Captions, burned in and readable.
Much of the feed is watched on mute. Every cut ships with captions burned in, timed to the words, sized for a phone and kept clear of the platform's own buttons.
Timed to the speech
Word or phrase timed, not one block per sentence, so the caption keeps pace with the delivery.
Safe from the interface
Kept out of the areas each platform covers with its own captions, buttons and profile strip.
Hook as the first caption
The opening line appears as text at the same moment it is spoken, for viewers who have not turned the sound on.
Paced for the placement.
A cut for the For You page is faster than a cut for Reels, and a Short lands its first cut sooner than a Pinterest pin. The same footage gets a pacing pass per placement rather than one export renamed six times.
First cut timed per platform
Where the first edit lands, how long the hook holds and how quick the demo is are set for each placement on the brief.
Length per placement
The same body is trimmed to the length the placement rewards, with the call to action moved to fit.
One export per platform
TikTok, Reels, Shorts, Snapchat, Pinterest and Meta ads each get their own file, named by placement.
Sound that sits under, not over.
The creator's voice is the ad. Music, if any, sits under it, is cleared for the placement it runs on, and never carries lyrics over the words. Sound design is a click, a pour, a bag opening, kept because it sells the demo.
Voice first
Levels are set for the voice on a phone speaker, with the room noise cleaned rather than masked.
Music cleared for ads
Only tracks licensed for paid use on the placement. A trending sound on an organic post is not the same licence as an ad.
Demo sounds kept
The texture, the pour, the click. The sounds that prove the product are kept and lifted, not buried.
One revision round, used well.
Every video includes one full round of changes. Because the script was locked before the shoot, most rounds are spent on pacing and captions rather than content, and the second cut is usually the final one.
One round, everything in it
Collect your notes into one pass. We make all of them, not the first three.
Timecoded notes
You mark the cut at the second it happens on the tracker, and the change comes back marked the same way.
New content is a new brief
A change that needs new footage is flagged plainly as a reshoot, with what it costs, before it is done.
Delivered as files you can run today.
Exports arrive named by placement, in the ratio and length that placement takes, with a caption file alongside for platforms that prefer their own. Rights are already on the brief, so the files can go into an ad account the day they land.
Named by placement and hook
'your-brand · hook 03 · reels · 24s'. What the file is, from the name.
Ratio and length per file
9:16 as standard, with a 1:1 or 4:5 version for Meta placements when the brief asks for it.
Raw clips on request
The logged raw footage is yours for the usage term, if your own team wants to cut more.
Built for the problems an edit actually has.
Not a motion-graphics package. hypjam's editing is built around what makes UGC stop working in the cut: too much polish, captions nobody can read, one export renamed for six platforms, and revision rounds that never end.
Edited until it looks like an ad
Transitions, zooms and a logo sting turn a real person into a commercial. Our edits trim and caption, and leave the rhythm alone.
Captions under the buttons
A caption behind the profile strip is a caption nobody read. Ours sit in the safe zone for each placement and keep pace with the words.
One export, six names
A TikTok cut renamed for Reels is paced wrong for Reels. Each placement gets its own pacing pass, length and file.
Revision round four
Notes that arrive in dribs go on forever. One full round, collected, timecoded and made in one pass, is included on every video.
How it works
From logged clips to a cut you can run in one round.
- 01
The log opens
The editor starts from the shot log and the director's picks, not a folder.
- 02
First cut
Hook joined to beats, dead air out, captions burned in, sound set, paced for the placement.
- 03
Your one round
Timecoded notes on the tracker, made in one pass. Most are pacing and captions.
- 04
Delivered by placement
One file per platform, named by hook and placement, ready for the ad account the day it lands.
Under the hood
Built for the feed, not adapted to it.
Every choice in the cut is made for a vertical screen, a phone speaker and a viewer who decides in seconds.
Source
The shot log
Clips named by hook or beat and take, with picks marked on the shoot day. The first cut is assembled from the picks.
Ratio
9:16
Vertical as standard, with 1:1 or 4:5 versions for Meta placements when the brief asks. Captions kept in each platform's safe zone.
Pacing
Per placement
First cut point, hook hold and length set per platform. Six placements, six files, not one export renamed.
Captions
Burned in
Timed to the words, sized for a phone, with the hook as the first caption. A caption file alongside where a platform prefers its own.
Revisions
One full round
Collected, timecoded and made in one pass. Changes that need new footage are flagged as a reshoot before they are done.
Music and claims
Cleared for ads
Only tracks licensed for paid use. Captions carry the must-say claims exactly and the required ad disclosure where it applies.
Rights“We started hypjam because brands kept hiring creators one by one and nobody was directing the work. We treat UGC like a production: one brief, one team, a script before anyone films, an edit built for the feed.”
Avi Aggarwal
Founder, hypjam · London
FAQ
Questions brands ask about the edit.
How many revisions are included?
One full round per video, on every package. Collect your notes into one timecoded pass and we make all of them. Most rounds are pacing and captions, because the script was locked before the shoot.
Do we get one video per platform?
Yes. Each placement on the brief gets its own file with its own pacing, length and caption position, named by hook and platform.
Are captions included?
Always, burned in and timed to the words, in each platform's safe zone. A separate caption file comes alongside where a platform prefers to render its own.
Can we have the raw footage?
Yes, for the usage term on your brief. The logged raw clips are yours if your own team wants to cut more variations.
What about music?
Only tracks licensed for paid use on the placement, sat under the voice, never with lyrics over the words. A trending organic sound is a different licence, and we will say so.
How long does the edit take?
Inside the fourteen-day sprint: the first cut follows the shoot, your round comes back marked, and the second cut is usually the final one.
See the first cut.
Book a call and we will show you how a shoot becomes six placement-ready files, and what the one revision round is usually spent on.
