Guides for brands running on creators

How to brief, what to pay, which hooks work, and how Spark Ads and usage rights actually function. Written by the people directing the shoots.

Sep 2026 What is UGC marketing? A plain-English guide Sep 2026 UGC vs influencer marketing: which one actually sells Sep 2026 How to brief a UGC creator: template and checklist Sep 2026 27 UGC hooks that stop the scroll (with scripts) Sep 2026 How much do UGC ads cost? 2026 rates and packages Sep 2026 UGC for ecommerce brands: the 30-day content engine Sep 2026 Spark Ads, whitelisting and usage rights explained Sep 2026 How to become a paid UGC creator with no followers