Everything a brief needs, week by week.

What it covers

You tell us what you are launching and who it is for. We tell you whether UGC is the right call, which package fits and what a first sprint would look like. If it is not a fit, we say so on the call.

How to book it

1. 1Pick a slot on the calendar at /book.
2. 2Add one line about the product and the launch date, if there is one.
3. 3Bring whoever signs off creative; approvals are quicker when they have heard the plan.

What belongs in it

• The product and the offer, in one sentence each.
• Who it is for and where they will see it: platform and placement.
• The goal for this round: launch, always-on paid, organic, creative test or retention.
• Brand voice, must-say claims with their evidence, and anything that must not be said.
• References you like, and references you do not.
• Dates: product ready, shoot window, go-live.

Who writes it

We do, from the call and a short set of questions. You edit it once. A brief nobody has read is the most common cause of a reshoot, so we do not start a sprint until it is signed off.

How it works

You choose Starter, Growth or Scale. The contract covers the briefs, the casting, the scripts, the filming, the edits and organic plus paid usage rights for the term. Creators and editors are paid by us out of the package fee; you never negotiate with them directly.

What it does not cover

• Your ad spend.
• Product units and postage to creators.
• Usage windows longer than the term, which we price in upfront if you want them.

Checklist

• One unit of the product per creator cast, or a login for software and apps.
• Logo, colours and any on-screen assets in the formats you already have.
• If we are setting up whitelisting or Spark Ads: advertiser access on the ad account, granted to us, not shared as a password.
• A named person on your side who can say yes.

What happens

The creative director writes eight opening lines for each video: the first one to three seconds that decide whether anyone keeps watching. They are grouped by type (curiosity, POV, comparison, problem-first) so a test round covers different angles, not eight versions of the same one.

What you see

• The eight hooks, with a one-line note on why each one is there.
• Our pick of the two to three we would shoot first.
• A live tracker link, so you can see where every video is without asking.

What it contains

• Hook, body, proof and payoff, written in the creator's voice, not the brand's.
• A shot list: what is in frame for each line.
• Claims that have been cleared, and the words we will use for them.
• Captions and on-screen text, drafted now so the edit is not guessing.
• Delivery notes: pace, tone, what to do with the product on camera.

Approval one

You approve the script. This is the first of two sign-offs in a sprint. Changes after this point are a new brief, which is why the revision round almost never gets spent on reshoots.

How we cast

The producer shortlists creators from the roster against the brief: niche, tone, look, age range, and whether they can take direction. Follower count does not come into it; you are buying the take, not the audience.

Approval two

1. 1You get the shortlist with a sample clip for each creator.
2. 2You approve, or ask for a different direction.
3. 3We book them and send the product.

What each creator signs

• A release covering the footage they shoot for this brief.
• The fee and the payment date.
• The usage window and platforms, matching your package.
• Whether the video can run from their handle (Spark Ads, partnership ads) and for how long.

How it runs

Each creator gets the script, the shot list, references and a short direction call. They film on their own phone, in their own space, and send us raw takes. We ask for retakes the same day if a hook is not landing, so the edit starts with the right material.

What we check on the day

• Every hook has at least two usable takes.
• The product is in frame the way the script says.
• Cleared claims were said as written.
• Light, sound and framing survive a vertical crop.

What comes out

• A hook cut and a full edit for every video in the package.
• Native captions and on-screen text, checked against the script.
• Sound chosen for the platform, with licensing that allows paid use.
• Versions for TikTok, Reels, Shorts, Snap or Pinterest as the brief specifies, not one file for everywhere.

How to use it

1. 1Watch the cuts in the tracker and leave notes against the timecode.
2. 2Send everything in one pass; a single list is faster than five emails.
3. 3We turn the round inside the fourteen-day sprint.

What it is usually spent on

Pacing, captions and the order of the payoff. Almost never a reshoot, because the script was locked in week one.

What you receive

• The finished videos, named by hook and platform.
• The usage licence in writing: platforms, territories, organic and paid, start and end dates.
• Whitelisting or Spark Ads set up and shown to you, where it is in the package.
• A one-page note on which cuts to run first, and where.

What it is

A monthly session where we go through what ran, what held attention and what did not, hook by hook. We do not run your ad spend, so the numbers are yours; our job is to read them into the next brief.

How it starts

• The winning hooks get new variants; the losers get retired.
• Creators who landed get briefed again; the roster fills any gaps.
• Anything you learned about the audience goes into the brief before we write a word.

What to expect

Every licence has an end date on it. We tell you when it is coming, you either renew or stop running the video, and nothing renews without you asking.