Solutions · Apps & subscriptions
Built for products people keep opening
No stock screen recordings, no explainer voiced by nobody. Walkthroughs in a creator's hand, onboarding that shows the first win, and the day-thirty nudge said by a person, all on one contract.
An install is not a customer. The content has to keep working after the download.
Subscription products live or die on the second week. hypjam briefs the walkthrough, the first-win moment and the renewal nudge as a set, shot on the phone the product actually runs on.
9:16
Shot on the phone your product runs on, screen in hand
14 days
From a signed brief to your first cuts
1 round
Of revisions per video, included in every package
Where hypjam fits
Where hypjam fits at an app or subscription brand.
The four things a product marketing team usually needs first, and what hypjam does about each.
Walkthroughs in a real hand
A screen recording with a cursor is a demo. A creator holding the phone, tapping through the thing they actually use, with the screen visible and their face in frame, is an ad. Creators are cast for genuine use.
How casting worksOnboarding that shows the first win
The moment a new user gets value is the moment they stay. The brief finds it, and a creator shows it in under thirty seconds for the welcome flow and the app store page.
Retention contentTrial-to-paid, said by a person
The upgrade nudge lands better from someone who upgraded. Cut for email, in-app and Shorts, captions burned in, licensed for every channel it runs in.
Usage rightsFounder explainers that do not read like a deck
For a product that needs its maker to explain it, the founder is directed like any creator: hooks written from how they talk, takes over a call, the edit doing the rest.
Founder-led video
Shot on the phone it runs on
Screen in hand, face in frame, native for the feed and the app store page
How it runs
One ordinary sprint on hypjam, from the install to the renewal.
- 01
The brief lands
A thirty-minute call: what the product does, where new users drop off, what the first win is. On the tracker the same day.
- 02
Hooks and a screen plan
Eight hooks per script, plus a tap-by-tap plan for what the screen shows and when the face is in frame.
- 03
Cast and shot in hand
Creators who use the product, approved by you, directed over a call while they film the screen and themselves.
- 04
Cut for every surface
Native vertical for the feed, a version for the app store page, a short for the welcome email, all captioned and licensed.
The first brand quote goes here.
FAQ
Questions product marketing teams ask before they switch it on.
Can creators show the actual app screen?
Yes, that is the point. Creators film with the screen in hand and their face in frame, from a tap-by-tap plan in the brief, so the walkthrough is real and the person is too.
Can the videos run in-app and in our emails?
Yes. In-app, email, the app store page, site, organic and paid are named in the creator licence when the brief needs them, with the usage window scoped upfront.
What if the app changes next month?
Then the next brief covers it. Packages are month to month with a one-month minimum, and a monthly brief keeps the walkthroughs current rather than a one-off production going stale.
See it run for your app.
Book a thirty-minute call. Show us the onboarding and where people drop off; we will come back with the first set of walkthroughs and who should film them.
