Solutions · Food & drink
Built for products people taste on camera
No white tabletop, no stock pour. A creator in a real kitchen, the first bite in the first frame, and the claim on screen kept inside the rules, all on one contract inside fourteen days.
Food sells on the first bite. The shoot is built to get it.
On hypjam, food and drink is shot in real kitchens, on phones, with a director on the call, so the pour, the crunch and the reaction land in the first three seconds. Five formats come out of one shoot.
5 formats
Per shoot: taste, recipe, unboxing, reaction, testimonial
14 days
From a signed brief to your first cuts
1 contract
One invoice, every creator and editor behind it
Where hypjam fits
Where hypjam fits at a food and drink brand.
The four things a food and drink team usually needs first, and what hypjam does about each.
Real kitchens, real light
Creators are cast for the kitchen they already cook in, and directed over a call while they film on their phone. When the product needs a clean counter and a pour in close-up, a London shoot with the director in the room can be arranged.
How the shoot is directedFive formats from one shoot
Taste test, recipe, unboxing, reaction and testimonial come out of the same morning, each cut native for the placement it is going to, so a single brief feeds the feed for weeks.
Organic and trendsClaims kept inside the rules
Health, nutrition and 'natural' claims have rules. Hooks are written so the line on screen is one the product can stand behind under the CAP Code, and paid partnerships are labelled where the platform requires it.
Rights and safetyReorder and subscription nudges
For anything people finish, the day-twenty-one video from someone who ran out is the cheapest reorder there is. Cut for email and the site, licensed for both.
Retention content
First bite, first frame
Shot in a real kitchen, directed over a call, cut so the reaction lands before the scroll
How it runs
One ordinary sprint on hypjam, from the brief to the first bite.
- 01
The brief lands
A thirty-minute call: the product, how it is eaten or poured, the claim you can make, the date. On the tracker the same day.
- 02
Hooks and a shot list
Eight hooks per script and a shot list for the pour, the crunch, the reaction. Claims checked against the CAP Code before anyone films.
- 03
Cast and shot in kitchens
Creators cast for the kitchen they cook in, approved by you, directed on their phones. A London shoot when a close-up needs a clean counter.
- 04
Five formats, cleared
Taste, recipe, unboxing, reaction and testimonial, cut native per placement, captions burned in, rights in writing.
The first brand quote goes here.
FAQ
Questions food and drink teams ask before they switch it on.
Do creators need to come to London?
No. The roster is mostly remote: food shoots happen in the creator's own kitchen, directed over a call. A London shoot with the director in the room can be arranged when the product needs a clean counter and a close-up pour.
How do you handle health and nutrition claims?
Hooks are written so the line on screen is one the product can stand behind under the CAP Code, and we would rather cut a line than get you a letter. Paid partnerships are labelled where the platform requires it.
How many videos does one shoot produce?
Up to five formats from one shoot: taste test, recipe, unboxing, reaction and testimonial, each cut native for its placement. A Starter month is six videos; Growth is twelve.
See it run in a real kitchen.
Book a thirty-minute call. Tell us how the product is eaten and what you are allowed to say about it; we will come back with the first shoot's five formats.
